Televisa Noticias' social networks were failing to engage a younger audience. Simply because the "latest events" were not attractive to them. At G&H we started to investigate and discovered that there was another type of information that interested them.
This is how a series of infographics, short documentaries and content about the reality of the world and its history that could be consulted at any time through an exclusive APP was born.
We present an editorial plan of 8 digital pieces with contents about the reality of the world and its history, always present.
9% increase in audience between 18 and 25. More than 35 million views.