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Televisa noticias

Televisa noticias

Date: 2021

The Project:

Televisa
Noticias'
social
networks
were
failing
to
engage
a
younger
audience.
Simply
because
the
"latest
events"
were
not
attractive
to
them.
At
G&H
we
started
to
investigate
and
discovered
that
there
was
another
type
of
information
that
interested
them.


This
is
how
a
series
of
infographics,
short
documentaries
and
content
about
the
reality
of
the
world
and
its
history
that
could
be
consulted
at
any
time
through
an
exclusive
APP
was
born.
00:00
00:00
We
present
an
editorial
plan
of
8
digital
pieces
with
contents
about
the
reality
of
the
world
and
its
history,
always
present.
00:00
00:00
9%
increase
in
audience
between
18
and
25.
More
than
35
million
views.