Cerveza Canario

Date: 2021

The Project:

In pandemic times, with no fans in the stadium, few sponsors and a low budget, how could we help our team? How could we get back to work with our colors?

If the breweries of Mexico don't want to be part of the team, the team would create its own beer, "la cerveza de nuestra tierra".
A beer in Morelia's colors, named after the team's old nickname and illustrated with iconic moments of its players and fans throughout its history.
We are the first Mexican club to produce its own beer. The first batch sold out in 3 weeks and we managed to place it in the main bars in the city, state, and soon in the USA.

Fans asked us to open our first location. We scored a goal for the sponsors and now they want to sponsor our team. We went back to work with our team, now as partners.