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Cerveza Canario

Cerveza Canario

Date:

2021

The

Project:

In

pandemic

times,

with

no

fans

in

the

stadium,

few

sponsors

and

a

low

budget,

how

could

we

help

our

team?

How

could

we

get

back

to

work

with

our

colors?

If

the

breweries

of

Mexico

don't

want

to

be

part

of

the

team,

the

team

would

create

its

own

beer,

"la

cerveza

de

nuestra

tierra".

A

beer

in

Morelia's

colors,

named

after

the

team's

old

nickname

and

illustrated

with

iconic

moments

of

its

players

and

fans

throughout

its

history.

We

are

the

first

Mexican

club

to

produce

its

own

beer.

The

first

batch

sold

out

in

3

weeks

and

we

managed

to

place

it

in

the

main

bars

in

the

city,

state,

and

soon

in

the

USA.

Fans

asked

us

to

open

our

first

location.

We

scored

a

goal

for

the

sponsors

and

now

they

want

to

sponsor

our

team.

We

went

back

to

work

with

our

team,

now

as

partners.

See project in Behance

Ver siguiente proyecto

Decathlon project