Cerveza Canario
Cerveza Canario
Date: 2021
The Project:
In pandemic times, with no fans in the stadium, few sponsors and a low budget, how could we help our team? How could we get back to work with our colors?
If the breweries of Mexico don't want to be part of the team, the team would create its own beer, "la cerveza de nuestra tierra".
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A beer in Morelia's colors, named after the team's old nickname and illustrated with iconic moments of its players and fans throughout its history.
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