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Cerveza Canario

Cerveza Canario

Date:
2021

The
Project:

In
pandemic
times,
with
no
fans
in
the
stadium,
few
sponsors
and
a
low
budget,
how
could
we
help
our
team?
How
could
we
get
back
to
work
with
our
colors?


If
the
breweries
of
Mexico
don't
want
to
be
part
of
the
team,
the
team
would
create
its
own
beer,
"la
cerveza
de
nuestra
tierra".
00:00
00:00
A
beer
in
Morelia's
colors,
named
after
the
team's
old
nickname
and
illustrated
with
iconic
moments
of
its
players
and
fans
throughout
its
history.
00:00
00:00
We
are
the
first
Mexican
club
to
produce
its
own
beer.
The
first
batch
sold
out
in
3
weeks
and
we
managed
to
place
it
in
the
main
bars
in
the
city,
state,
and
soon
in
the
USA.


Fans
asked
us
to
open
our
first
location.
We
scored
a
goal
for
the
sponsors
and
now
they
want
to
sponsor
our
team.
We
went
back
to
work
with
our
team,
now
as
partners.